Light Touch Media Group is an Inc. 5000 award recipient and, now, a four-time Telly Award winner.
Led by singer/songwriter, Creative Director and CEO Wil Seabrook, the company’s clients include some of the world’s largest leading brands—from Amazon to AMEX, Anheuser-Busch to Harley Davidson, and The Home Depot.
The company’s website existed, but technical errors sent roughly 90 percent of visitors off-site to a staging server. That same error also led to a low “Domain Rating.”
Low Domain Rating = Less leads, less organic traffic.
Domain Rating isn’t a Google metric per se, but an industry value that attempts to assign a number from 0 to 100 to reflect how strong a website is in the eyes of search engines.
Imagine both The New York Times and a local service business answering the same question or outputting very similar content. Search engines will favor the Times’ rendition of the content because it’s more authoritative—it exists on a website with a higher “Domain Rating.”
Averaging just 130 words each—that’s less than ½ the length of the page you’re reading now—key Company Services pages were also extremely sparse, something we can assume Google would classify as “thin content with little or no added value,” thus preventing favorable rankings.
RedHen corrected these errors and much more, rebuilding a comprehensive, authoritative and professional website for the commercial production industry leader.
Our work for Light Touch Media Group included:
- An all-new website built from the ground up.
- All-new content and copy sitewide.
- Collection of past work rebuilt as an interlinked library.
- Expanded article library, with content relevant to the types of work the company does and its ideal clients.
- YouTube channel creation and content cohesion.
- Social strategy and social content creation.
- 2.46X increase in organic search traffic.
- 5X increase in domain rating.
- 86% increase in ranking keywords.
Client: Light Touch Media Group
Services: Website design, copywriting, hosting, social media campaign management and content creation, graphic design, YouTube channel creation and content cohesion.
Domain URL: lighttouchmg.com ⎘